Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
DurationMarketing plays a critical role in any organization’s bottom line. Marketing managers are responsible for formulating an organization's marketing strategy, estimating demand for and identifying markets for the organization's products and services, and setting prices in order to maximize profits, increase market share and retain happy customers.
Marketing managers are tasked with working closely with every other area of an organization in order to ensure that products are services are positioned correctly for maximum success in the market!
Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
In addition, students will learn how to complete a marketing plan for their business or product of choice. Participants will enhance their strategic marketing skills and development of marketing strategy.
This course will cover the foundations of Marketing including:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 30,000 undergraduate and graduate students across six campuses located along the southeast Florida coast and is ranked as a top public university by U.S. News and World Report.
Florida Atlantic University is an energetic and fast-growing institution, determined to propel itself to the forefront of innovation and scholarship. In recent years, the University has doubled its research expenditures and outpaced its peers in student achievement rates. Our students are bold, ambitious and ready to take on the world.
The curriculum includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer rela...
Marketing & Public Relation Management training is offered by Cohen and Klein Consulting. Cohen & Klein Consulting, Inc. has recognized the growing need for various customized education and training in the U.S. and abroad.
This course introduces the principles of marketing management as practiced by industry leaders today. Although the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, the underlying principles of consumer-driven marketing remain essentiall...
Seek Social Media will work with you to create an integrated social media plan that will propel your marketing efforts and engage your customers.
You learn how to research market conditions in local, regional, or national areas, gather information to determine potential sales of a product or service, information on competitors, prices, sales, and methods of marketing and distribution, coordinate marketing policies and programs, and more.
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