Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
DurationMarketing plays a critical role in any organization’s bottom line. Marketing managers are responsible for formulating an organization's marketing strategy, estimating demand for and identifying markets for the organization's products and services, and setting prices in order to maximize profits, increase market share and retain happy customers.
Marketing managers are tasked with working closely with every other area of an organization in order to ensure that products are services are positioned correctly for maximum success in the market!
Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
In addition, students will learn how to complete a marketing plan for their business or product of choice. Participants will enhance their strategic marketing skills and development of marketing strategy.
This course will cover the foundations of Marketing including:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 30,000 undergraduate and graduate students across six campuses located along the southeast Florida coast and is ranked as a top public university by U.S. News and World Report.
Florida Atlantic University is an energetic and fast-growing institution, determined to propel itself to the forefront of innovation and scholarship. In recent years, the University has doubled its research expenditures and outpaced its peers in student achievement rates. Our students are bold, ambitious and ready to take on the world.
Every telemarketing workshop teaches the account executives the skills needed to develop a relationship. They will learn the listening skills needed to wait for every answer, and learn to hear what the triggers are that are needed to close.
Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns.
This course covers background on inclusive marketing, specific ways to reach youth and families, and details on why marketing is key when developing your inclusion strategies.
Seek Social Media will work with you to create an integrated social media plan that will propel your marketing efforts and engage your customers.
You learn how to research market conditions in local, regional, or national areas, gather information to determine potential sales of a product or service, information on competitors, prices, sales, and methods of marketing and distribution, coordinate marketing policies and programs, and more.
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