Certificate In Marketing

Marketing plays a critical role in any organization’s bottom line. Marketing managers are responsible for formulating an organization's marketing strategy, estimating demand for and identifying markets for the organization's products and services, and setting prices in order to maximize profits, increase market share and retain happy customers.

Marketing managers are tasked with working closely with every other area of an organization in order to ensure that products are services are positioned correctly for maximum success in the market!

Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.

In addition, students will learn how to complete a marketing plan for their business or product of choice. Participants will enhance their strategic marketing skills and development of marketing strategy.

This course will cover the foundations of Marketing including:

• Strategic Planning
• Consumer Behavior
• Segmentation
• Target Marketing
• Market Research and Product, Pricing, Distribution and Promotion decision