Communications (Preventing And Managing Crises)

In the age of digital communications, information, true or false, travels at high speed. Since reputations are fragile, in the event of a crisis, organizations must react and make appropriate decisions very quickly.

Many recent cases of crises (Disney, Uber, Montreal Symphony Orchestra, Just for Laughs, etc.) give us valuable clues about good and bad practices when it comes to managing the unpredictable in a changing world. constant evolution. They also make it possible to better prepare for the post-crisis and the indelible mark that risks becoming embedded in the public's mind.

But how can you predict the unexpected? How can we maintain transparent and effective communication when information circulates quickly and the message quickly seems to escape us? How can we try to learn lessons from it and, why not, transform a crisis into a favorable opportunity?

In digital crisis management, planning, organizing and directing remain possible, but “controlling” is more difficult. However, crises are important moments in the life of companies: they sometimes create, weaken or strengthen leaders and brands.

Learn to govern in bad weather and guide your partners and your company. Better understand the expectations and requirements of the media in these delicate situations. And, above all, work upstream to build public and stakeholder trust.

Goals:

• To understand the key issues of corporate reputation in the digital age;
• To  detect  and evaluate the first signals of a real crisis;
• To  develop  strategic reflexes in the face of the crisis situation;
• To  react  with the appropriate tools;
• To evaluate  recent cases of crises here and abroad to learn lessons and better manage them in the future;
• To  maintain  and rebuild the reputation of your organization before, during and after the crisis;
• To discover the importance of a solid communication plan in crisis management;
• To mobilize your internal and external partners in reputation management.

Is This For You?

• Communication professionals or managers in a position to make communication decisions in all organizations decisions and take actions within the organization.

Distinctive Advantages:

• Access to crisis management specialists.
• Unique and current training that will allow you to react quickly and positively to a crisis.
• An opportunity to measure yourself against the experience of others in crisis or emergency situations.
• An overview of real cases and best practices in the field.