Content Creation & Marketing

Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.

Effectively relate your brand story to your audiences and keep them engage with meaningful videos that drives the right messages through different platforms.

From the technicals of knowing how to use technology efficiently to going through the design thinking process (planning, conceptualization, visualization to development & execution) to generate more innovative content ideas & topics that will drive traffic, this workshop aims to allow participants to leverage on data available and ancient principles in our modern digital platforms to become a more effective digital storyteller.

This course comprises of the below essential skills for effective storytelling through different media:

• Introduction to Digital Storytelling & how to generate ideas for content creation
• Developing your storytelling concept/campaign 
• Learning about the best practices for content on various social media platforms
• Tone of voice & small production budgeting
• Choosing the right tool: Producing, editing & post production of a short video using simple equipment
• Drawing the right visuals to drive the message
• Mapping out an ecosystem and developing your social media distribution plan to promote content