Copywriting

New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry.

With information being delivered in a variety of ways—from online-only publications to print magazines, and often hybrid models of both—the role of today’s copy editor is multi-faceted, requiring a nimbleness to move from one topic to another quickly while maintaining an in-the-moment focus o...

This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem.

When you study copywriting at M.AD School, you’re always learning something new.In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle.