Copywriting Course

The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell.

For those interested in pursuing a career in advertising, in particular professional copywriting, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.

This course comprises of the below essential skills for effective copywriting across various platform:

• The Copywriter
• Grammar and usage
• Styles and target audience
• What to say (meetings, presentations and in creative briefs)
• Techniques
• Writing for integrated marketing communications