CRM (An Introduction to Customer Relationship Management)

by Learning Edge Claim Listing

As with many significant undertakings, undergoing a crm review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This two days course sorts through a myriad of information and brings you the basics you need to make a decision about the need

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img Duration

2 Days

Course Details

As with many significant undertakings, undergoing a crm review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This two days course sorts through a myriad of information and brings you the basics you need to make a decision about the need for crm, its benefits, and how to coordinate the base requirements for a crm undertaking.

What’s Included:

  • Instruction by an expert facilitator
  • Small, interactive classes
  • Specialized manual and course materials
  • Personalized certificate of completion 

Topics Covered

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

What You Will Learn

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM
  • Kuala Lumpur Branch

    332B, 21-C, Level 21, GCB Court, Jalan Ampang, 50450, Kuala Lumpur

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