CRM & Attribution Certificate Program

Today’s marketing must be all about the customer. By segmenting your audience, and dividing your customers by their similarities to market or deliver products and services appropriate for their differences, you will be better able to identify which customers to serve, how to serve them, and where to reach them.

In this certificate program, we walk you through the omnichannel approaches to audience management for CRM and attribution and examine the challenges and roadblocks faced by today’s data-driven marketers – enabling you to maximize your marketing efforts and reach your best audience.

Join instructor Dr. Don Hinman as he explains the different tools and approaches to support your CRM & attribution efforts – resulting in a more effective marketing strategy and overall customer experience.

By completing the program, you will have gained a deeper understanding of each marketing channel, its strengths and weaknesses, and its appropriate applications for your audience(s);

you will know how organizations relate to CRM and the different approaches used to manage data; and you will be better equipped to listen and respond to your customers across various touchpoints effectively and strategically – enabling you and your organization to become truly omnichannel, think holistically about the customer experience, and connect to and use customer data so that your messaging is contextually relevant to the customer’s moment of truth.

Seventy-five percent of marketers are planning to reorganize in the coming year in response to the changes in marketing technology. Are you prepared for the shifts that are coming?

Who is this Certificate Program For

Junior, middle, and senior marketer levels – all those interested in CRM and attribution.