ANA (Association of National Advertisers)

In this course, you will learn how to embrace a new and exciting communications paradigm to better understand the consumer decision-making process and how to best integrate and connect social media marketing techniques with real-world business objectives.

In this jam-packed course, you will learn how to navigate the Search Engine Marketing channel. The course overviews managing and developing effective paid search campaigns.

The Digital Marketing Certificate is on-demand program for people who want to enhance their digital marketing knowledge and learn practical skills to impact their brands.

This course will introduce you to the Fact-Based Decision-Making Framework, which will help you gain a competitive advantage as you incorporate data decisions into your marketing activities.

Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this course, you’ll learn how to write copy that jumps off the page.