In this course, you will learn how to embrace a new and exciting communications paradigm to better understand the consumer decision-making process and how to best integrate and connect social media marketing techniques with real-world business objectives.
Social media is a pivotal part of an effective and data-driven marketing strategy – from creating a framework for your content strategy to utilizing the latest in social media channels (Facebook, Instagram, Twitter, etc.)
In this course, you will learn how to embrace a new and exciting communications paradigm to better understand the consumer decision-making process and how to best integrate and connect social media marketing techniques with real-world business objectives.
Who is this Course For?
Junior- and mid-level marketers, and all those interested in social media marketing.
The ANA is the U.S. advertising industry's oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies.
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