Data Analytics for Optimized Performance

Data comes in many forms, and understanding how and which data to use can be overwhelming. Data analytics fluency – the ability to understand data’s applications for improved decision-making – is critical for marketers at any level.

As the marketing landscape continues to evolve, the ability to make data-informed decisions can maximize your intuition and expertise, allowing you to gain deeper insights and optimize marketing objectives.

This course will introduce you to the Fact-Based Decision-Making Framework, which will help you gain a competitive advantage as you incorporate data decisions into your marketing activities.

Who is this Course For?

• Marketing professionals at any level who are starting to use data in their marketing analysis
• Marketing professionals who need more guidance in the data analysis/business intelligence process