This course will introduce you to the Fact-Based Decision-Making Framework, which will help you gain a competitive advantage as you incorporate data decisions into your marketing activities.
DurationData comes in many forms, and understanding how and which data to use can be overwhelming. Data analytics fluency – the ability to understand data’s applications for improved decision-making – is critical for marketers at any level.
As the marketing landscape continues to evolve, the ability to make data-informed decisions can maximize your intuition and expertise, allowing you to gain deeper insights and optimize marketing objectives.
This course will introduce you to the Fact-Based Decision-Making Framework, which will help you gain a competitive advantage as you incorporate data decisions into your marketing activities.
Who is this Course For?
The ANA is the U.S. advertising industry's oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies.
Microsoft Power BI is a robust analytics solution used to transform your data into powerful and rich visuals. You can view your entire business on a dashboard, create stunning interactive reports, and view your data consistently across your organization.
Encertify's Data Visualization using Tableau 10 Certification Training will make you an expert to utilise Tableau to create and distribute interactive and shareable dashboards.
In this course, students learn to load and transform data into the Power BI Desktop application, relate data, create calculated columns and measures, create reports with table and chart visuals, create slicers and page level filters, and publish to Power BI Online.
Dive deep into insights from the frontline of business analytics through in-depth exploration of analytic methodologies and their application in real-world scenarios. This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers.
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