This course takes a strategic approach to the study of Customer Relationship Marketing, providing students with the knowledge to plan, manage, and assess a CRM program from a non-technical perspective.
DurationThis course takes a strategic approach to the study of Customer Relationship Marketing, providing students with the knowledge to plan, manage, and assess a CRM program from a non-technical perspective.
Students learn how CRM has evolved and can take the form of customer-loyalty programs, relational database management, and total customer service experience.
The course covers criteria for a CRM program, goal setting and selection of methodologies, implementation of the CRM program, and metrics for program success.
Through CRM simulation exercises and case studies, students learn why, when, and how to use CRM as a strategy for increasing customer equity in the form of incremental revenue from sales, increased profit, improved Return on Investment (ROI), or extending customer lifetime value.
The NYU School of Professional Studies (NYU SPS) is impacting and shaping the future of work and careers. The School is a professional education powerhouse that prepares future leaders with a range of undergraduate and graduate degree programs, as well as a variety of continuing education courses and certificates.
We proudly educate a diverse and global body of students, including those who want to advance in their current fields or change industries, finish a degree or tackle a new one, or want the flexibility of full-time or part-time options.
Take your CRM Analytics skills to the next level. In this 3-day, expert-led class, you’ll learn how to develop and implement a CRM Analytics environment that contains both Salesforce and non-Salesforce data.
The CRM training course and lab provide knowledge on topics such as technology and data platform; organization and CRM; privacy and ethics consideration; CRM program measurements and tools; and social networking and CRM.
This is a one-week, 3 full day, comprehensive Flow course that is an alternative to the Salesforce® Automate No-Code Solutions Using Flow (ADX301) course. This class is designed for experienced Salesforce Administrators with little or some Flow experience who want to really get good with Flow.
This course will not only introduce students to the fundamentals of CRM, but will also add an additional layer of information by examining the social elements needed to understand data derived from social networks like Facebook, Twitter and LinkedIn.
Our goal is to help you use CRM to fuse your technology, process, and people together - uniting them into a cohesive whole focused on customers - and, in the process, igniting a spark that will transform your entire culture.
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