Customer Relationship Management

by Paramount Training & Development Claim Listing

In this session participants will acquire the skills to understand Customer Relationship Management and explore the components that contribute to a successful CRM strategy.

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Course Details

Course Overview

At the beginning of our workshop participants will have the opportunity to introduce themselves and express their expectations for what they hope to gain from this day. Afterwards each student can identify their individual learning goals so that everyone can derive benefit from their participation.

Topics covered in this course

Introduction to CRM

In this session participants will acquire the skills to understand Customer Relationship Management and explore the components that contribute to a successful CRM strategy. Gain insights into how you can assess, develop, implement and refine an approach!

This session will focus on managing processes within CRM including;

  • Information Flow and Various Processes

  • Customer Lifecycle Management – CLM

  • Activity Management

  • Issue Management

  • Workflow Management

  • Sales Force Automation (SFA)

  • Opportunity Management

  • Marketing Automation

  • Collaboration Processes

  • Enterprise Portals and Dashboards

  • Customer Lifetime Value

  • Perth Branch

    11 Oleander Avenue, Perth

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