Design Thinking

The use of human-centered design thinking has transformed the consumer experience and created new technology-first companies that captured the market share from incumbents.

These companies transformed their product design, manufacturing, operations, supply chain, support, and pretty much everything else to be aligned to their ability to delight customers.

Optimization for intuitive interfaces and process, simplicity and delight, personalization, and analytics was used throughout to inform decisions, recommendations, and continuous improvements.

Now, this type of thinking is starting to be explored inside many organizations in the context of employee experience. HR has an opportunity to step into the role of intermediary across multiple groups and to shape the integration of the workplace experience across the physical and technical realms.

The goal of this transformation is to maximize the effectiveness of workers, eliminate inefficiencies, increase collaboration, create opportunities for innovation, and strengthen the organizational culture and cohesiveness.

In this course, you will explore the interactions among the changing nature of work, new technologies, and human-centered design principles and analytics, all of which provide opportunities to improve the workplace experience. You will evaluate the collective impact of all these elements on HR and the implications of working in a digital workplace.

Upon completion of the course, you will be able to translate user wants and needs into intuitive digital experiences that power performance, loyalty, and workplace success. You will reflect on the growing role of HR in shaping the workforce experience through the digital workplace design.

You'll Walk Away with

• The ability to apply human-centered design methods in an HR context

• The know-how to define problem spaces and to ideate, articulate, and defend solutions

• The skills to produce and document personas, information architecture, user flows, and annotated wireframes

• Hands-on experience with various tools such as Mural

• The ability to evaluate workplace processes from a human-centered design perspective and available solutions to improve employee experience

• The skills to structure a project by performing live prototyping, roadmapping, piloting, measuring, and evaluating

Ideal for

• Those interested in entering the human resources field

• HR professionals who are seeking to broaden their skill set