This course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
DurationThis course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
This course is ideal for:
Working professionals wanting to:
Get up to speed with the latest digital trends
Gain current and in-demand digital marketing skills
Learn more about digital marketing strategy
Be equipped to implement digital marketing executions
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
Learn all aspects of social media marketing through live, interactive classrooms with industry skills experts. Gain skills of strategy, research and content across all major social media platforms such as Facebook, Instagram, YouTube and TikTok.
An oral rehydration solution is used to treat moderate dehydration. It's made of water, glucose, sodium, and potassium. The combination optimizes the absorption of fluid in the intestines, which helps quickly replenish fluids. The solution is often used to treat dehydration due to diarrhea or vomit...
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business.
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