Digital Marketing Certification

by HEC Montréal Executive School Claim Listing

Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.

$3994.98

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img Duration

6 Days

Course Details

Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.

The digital revolution is forcing all sectors of business to rethink their marketing approaches. Today, it is no longer just about offering a practical and simple website; we must ensure that we attract, convert and retain customers, across multiple digital touchpoints.

Companies must launch multi-channel advertising campaigns, optimize their online presence, improve their SEO, study their web analytics in detail, participate in social media and develop mobile applications.

With digital marketing certification, you will be able to increase and improve your virtual presence to reach new heights.

 

Goals:

  • Develop an integrated digital marketing strategy.
  • Develop tactics to attract, convert and retain customers.
  • Identify the strategic issues related to B2B and B2C digital marketing (with a B2C emphasis).
  • Analyze your strategic and tactical decision-making.
  • Take advantage of benchmarking indices  and key performance indicators.
     

 

Is This For You?

  • Professionals
  • Managers
  • Middle and senior managers
  • Montreal Branch

    501 Rue De la Gauchetière O Niveau 7, Montreal

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