Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.
DurationLearn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.
The digital revolution is forcing all sectors of business to rethink their marketing approaches. Today, it is no longer just about offering a practical and simple website; we must ensure that we attract, convert and retain customers, across multiple digital touchpoints.
Companies must launch multi-channel advertising campaigns, optimize their online presence, improve their SEO, study their web analytics in detail, participate in social media and develop mobile applications.
With digital marketing certification, you will be able to increase and improve your virtual presence to reach new heights.
Goals:
Is This For You?
This year, the HEC Montréal Executive School will be located in downtown Montreal. This new location on De La Gauchetière Ouest will allow us to continue to meet your needs, offer superior quality service and facilitate our interactions. In addition, you will be able to take advantage of the many amenities and attractions that this bustling area has at your disposal.
The HEC Montréal Executive School's mission is to train management leaders who not only contribute to the success of organizations, but also promote the economic and sustainable development of society.
At the heart of the Business District, we will continue to accomplish this objective with determination and passion by offering you quality training, updated and adapted to market requirements, which are also ranked number one in Quebec in the Executive Education 2023 rankings. Financial Times .
Our approximately 300 trainers, our advisory team and I thank you for your trust and invite you to discover our 2023-2024 programming. We look forward to meeting you in our new building!
The HEC Montréal Executive School forges links with globally recognized players in the field of management in order to offer you the best knowledge on the market, provided by experienced professors and practitioners.
Master the skills, techniques and tools needed to exceed your social media marketing goals and design powerful digital strategies for Facebook, LinkedIn, Snapchat, YouTube and Instagram.
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
Did you know that 75% of users go no further than the first page of search engine results ? Today, it is essential to go as high as possible in the relevant natural results in order to capture quality traffic.
This microÂcreÂdenÂtial is focused on the knowlÂedge and skills needÂed to leverÂage and best use digÂiÂtal marÂketÂing from a busiÂness perÂspecÂtive.
Our SEO Workshop will cover what to do on a WordPress website of your choice for improving Organic Search Engine Rankings. Once SEO Cource concludes you have a tailored plan for the future. Moreover checklist will help you monitor your progress.
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