Digital Marketing & Social Media Course

The Digital Marketing and Social Media Course will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape. 

The aim of the programme is to bring digital marketing and social media to life through modern marketing industry methods. The course will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies and much more. 

It will empower you to think both strategically and tactically. You will be provided with the tools to think and act in an effective, digital manner to lead your team and/or organisation and partners, and support, track and evaluate digital activity. 

Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This course will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities.

Learning Outcomes:

On completion of this programme, you will:

• Be able to demonstrate a solid understanding of what digital marketing covers 
• Understand the impact of the disruptive digital environment, emerging themes and current trends 
• Learn how to effectively measure and evaluate 
• Learn how to plan, implement and develop strategy 
• Be able to create and understand the buyer persona, agile marketing and audience analysis 
• Hold a thorough understanding of the various digital marketing models 
• Possess knowledge of digital marketing tools and tactics 
• Understand search marketing – SEO, PPC and using Google Ads 
• Understand content marketing; mobile and video