This programme is designed for creative people who want to pursue an applied, practice & career-oriented qualification in Art Direction or Graphic Design, which will enable them to ‘hit the road running’ when they enter the job market.
DurationThis programme is designed for creative people who want to pursue an applied, practice & career-oriented qualification in Art Direction or Graphic Design, which will enable them to ‘hit the road running’ when they enter the job market.
In addition to having a strong practical component integrated into most theoretical modules, the students will be mentored by both their lecturers as well as industry gurus who provide their services regularly.
Moreover, the intensive Work Based Learning programme in 3rd year is designed so that students get real life assignments and are exposed to the real world, rather than a simulated environment.
Therefore, upon completion of the programme, diploma students are highly ‘work-ready’ and most will be offered permanent employment, as is the case presently with our degree graduates.
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
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