The course prepares students for all aspects of e-commerce marketing management, from launch to expansion. It covers the principles and practices of e-commerce marketing, with emphasis on the skills needed to plan, launch, manage, market, and measure a mobile first website that sells products, incor
DurationThe course prepares students for all aspects of e-commerce marketing management, from launch to expansion. It covers the principles and practices of e-commerce marketing, with emphasis on the skills needed to plan, launch, manage, market, and measure a mobile first website that sells products, incorporates advances in marketing technology and communicates with prospects and customers.
Students learn the specific processes that constitute core competencies for site development including merchandising, pricing, and product display; best practices for maximizing click-through rate, stickiness, conversion of site visits to sales, and minimizing shopping-cart abandonment.
They also learn how to develop and manage the P&L and operating budgets for an e-commerce business and how to use the best practices of classic direct marketing combined with the latest advances in digital technology to test, track and measure for return on investment and customer life time value.
The NYU School of Professional Studies (NYU SPS) is impacting and shaping the future of work and careers. The School is a professional education powerhouse that prepares future leaders with a range of undergraduate and graduate degree programs, as well as a variety of continuing education courses and certificates.
We proudly educate a diverse and global body of students, including those who want to advance in their current fields or change industries, finish a degree or tackle a new one, or want the flexibility of full-time or part-time options.
MKT 6374 eCommerce Strategy, Marketing, and Operations course will provide students with both strategic and hands on experience in eCommerce.
Grow Global specializes in e-commerce strategy, consultancy and training, showing small and medium- sized companies exactly how to expand their online presence and sales internationally, for long-term, profitable growth.
Learn how to become an e-commerce entrepreneur, launch and grow your business with Shopify, and master digital marketing strategies in this comprehensive masterclass. Students will receive expert instruction and learn how to market and sell virtually any product online.
This course covers Internet contracting both domestically and internationally; payment systems and related privacy concerns; Internet business torts and anti-trust in e-commerce. Legal issues are examined against the background of the nature of e-commerce.
The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies.
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