Essential Advertising

As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.

Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.

Course Benefits

• Develop and implement more effective advertising strategies and tactics
• Create an effective advertising/marketing communications brief
• Provide a high degree of focus on the essence of the customer/consumer proposition
• Critique a variety of advertising campaigns and suggest improvements
• Apply sound judgement to creative submissions and media opportunities
• Recognise and harness the power of simplicity and relevance

Benefits for the organisation

• Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.

Benefits for the individual

• You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.