Google AdWords: Beginner to Advanced Training Course

by NobleProg (New Zealand) Claim Listing

Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.

$8210

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img Duration

7 Hours

Course Details

Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.

 

Course Outline

Introduction

Google AdWords Overview

  • What is Google AdWords?

  • Google AdWords features

Preparing the Environment

  • Setting up Google AdWords

Launching a Campaign

  • Working with Google search partners

  • Targetting languages and locations

Search Ads

  • Creating search ads

Keywords

  • Using Google AdWords tool

  • Using Google Keyword Planner

  • Combining keywords and landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics

  • Reviewing statistics and performance

Bid Strategies

  • Working with competition metrics

  • Using automated rules

Conversion Campaign

  • Using conversion tracking

  • Adding a conversion tag

Remarketing

  • Adding a remarketing tag

  • Working with remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads

  • Viewing the finished ad

Summary and Conclusion

  • Wellington Branch

    Gilmer Terrace, Wellington

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