Hospitality Administration, B.B.A.

The Georgia State B.B.A. in Hospitality Administration program provides a well-integrated curriculum with a focus in general business and hospitality while incorporating courses on the arts and sciences that prepare students for management positions in the hospitality industry.

While the core coursework equips students with a general field knowledge, specialized elective courses and work-study experiences allow students to gain insight into varied industry segments.

Examples of Hospitality Courses

HADM 3600 - Event Management

Students design on- and off-campus events such as pre-basketball game student fairs with contests and food; freshmen move-in welcomes; open houses that familiarize students with the School of Hospitality Administration’s courses and student organizations as well as possible careers; and Georgia State University-sponsored events that can be used for work study credit.

HADM 3403 - Business Analytics for Restaurant Management

This course focuses on the analysis of each phase of restaurant operations and management decisions that impact profitability, short-term and long-term success factors, and corresponding metrics. Activities include menu planning; food sourcing; purchasing; receiving; storing; preparation; and service systems for multi-unit restaurants, corporate enterprises, or entrepreneurial start-ups.

HADM 4800 - Hospitality Strategic Leadership

Upon successful completion of an exam, students earn a Certification in Hotel Industry Analytics, a designation sponsored by industry organizations including the American Hotel & Lodging Association.

Please note: while every section of the above courses might not include exactly the above projects, faculty incorporate real-world learning into the curriculum.BBA

Required Major Courses:

• HADM 3010 - Perspectives in the Hospitality Industry
• HADM 3403 - Business Analytics for Restaurant Management
• HADM 3720 - Hospitality Law
• HADM 3750 - Hospitality Human Resources Management
• HADM 3760 - Hospitality Branding and Distribution Channel Strategies
• HADM 4100 - Hospitality Financial Analysis
• HADM 4800 - Hospitality Strategic Leadership-CTW

Industry Field Study Requirement:

All students majoring in hospitality administration must have practical industry experience in order to be approved for graduation. Each student is given the opportunity to apply career objectives and gain exposure to the work environment as it actually exists in the hospitality industry.

This experience assists in developing professional work habits, provides for a smooth transition into full-time employment, helps develop self-confidence, and provides exposure to the different components of the hospitality industry.

Students who have full-time jobs in non-hospitality occupations do not have to quit their jobs; however, in order to satisfy the requirements for the work-study experience, students are advised to begin working part-time in an adviser-approved hospitality position as soon as possible.

A required noncredit course, HADM 4900 – Hospitality Field Experience, is offered each semester to assist students in meeting this work-study requirement. Students must register for this course during their senior year.

Recommended Elective Courses:

Hospitality majors may choose from a variety of Robinson courses as electives. Hospitality courses including event management, hotel management, private club management, franchising entrepreneurship, venue management, equality management, and other industry-specific courses may also be selected.

Goals And Outcomes

The mission of the Cecil B. Day School of Hospitality Administration is to advance the business of hospitality by conducting pioneering research, engage with strategic partners, and educating the next generation of innovative leaders.

The primary goal is to provide a well-integrated curriculum incorporating courses in the arts, sciences, general business theory, and hospitality applications that will prepare our students for management and leadership positions in the hospitality industry.

Our vision is to be nationally recognized as the best in transforming diverse students into business leaders.