The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.
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The Learning Outcomes For This Course Are:
Delivered As Part Of The Following Programmes
Kia ora. This is the official page of Ara Institute of Canterbury. We’re one of the South Island’s largest tertiary institutes, offering practical, industry-recognised qualifications.
Kia ora. This is the official page of Ara Institute of Canterbury. Ara was created in 2016 when CPIT and Aoraki Polytechnic merged. We’re one of the South Island’s largest tertiary institutes, offering practical, industry recognised qualifications.
This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.
Content creation is a multifaceted discipline which utilises digital skills to tell stories (personal or commercial). Skills needed are the ability to break down large projects into bite sized pieces, the ability to capture images and photos professionally and the capacity to bring it all together....
Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your career.
This course offers an in-depth exploration of visual strategies for your social media marketing.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
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