Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
DurationExamine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience.
Explore the roles of corporate and internal communications in the overall marketing communications strategy. Recognize the elements of content marketing.
Course Details:
By completion of this course, successful students will be able to:
Explain internal communications and its role in the general communication strategy
Compare and contrast marketing versus communications and their relation to branding and content marketing
Explain the role of communications in the marcomm mix
Explain corporate and internal communications ethics, and its implications
To provide high-quality educational opportunities for lifelong learners, regionally and globally, thereby empowering people and transforming communities for a better future.
Vision
To champion the University of Calgary as a leader in continuing and lifelong learning.
Mandate
To expand access to lifelong learning.
To offer a wide range of seminars, courses, and programs for individuals and organizations seeking professional development, academic preparation, and personal enrichment.
To work across the University of Calgary to develop and deliver innovative continuing education programs for professionals, scholars, artists, and members of the community at large.
To partner with industry, educational institutions, governments, and non-profits to deliver mutually beneficial initiatives, programs, and services.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.
The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UAE, UK, USA, India and South Africa, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore