Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
DurationExamine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience.
Explore the roles of corporate and internal communications in the overall marketing communications strategy. Recognize the elements of content marketing.
Course Details:
By completion of this course, successful students will be able to:
Explain internal communications and its role in the general communication strategy
Compare and contrast marketing versus communications and their relation to branding and content marketing
Explain the role of communications in the marcomm mix
Explain corporate and internal communications ethics, and its implications
To provide high-quality educational opportunities for lifelong learners, regionally and globally, thereby empowering people and transforming communities for a better future.
Vision
To champion the University of Calgary as a leader in continuing and lifelong learning.
Mandate
To expand access to lifelong learning.
To offer a wide range of seminars, courses, and programs for individuals and organizations seeking professional development, academic preparation, and personal enrichment.
To work across the University of Calgary to develop and deliver innovative continuing education programs for professionals, scholars, artists, and members of the community at large.
To partner with industry, educational institutions, governments, and non-profits to deliver mutually beneficial initiatives, programs, and services.
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
In this course, you will explore the manÂageÂment of marÂketÂing, with emphaÂsis on marÂketÂing research, analyÂsis, planÂning and conÂtrol. Case studÂies will proÂvide an opporÂtuÂniÂty to apply marÂketÂing prinÂciÂples in an examÂiÂnaÂtion of CanaÂdiÂan busiÂness problems...
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
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