Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
DurationExamine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience.
Explore the roles of corporate and internal communications in the overall marketing communications strategy. Recognize the elements of content marketing.
Course Details:
By completion of this course, successful students will be able to:
Explain internal communications and its role in the general communication strategy
Compare and contrast marketing versus communications and their relation to branding and content marketing
Explain the role of communications in the marcomm mix
Explain corporate and internal communications ethics, and its implications
To provide high-quality educational opportunities for lifelong learners, regionally and globally, thereby empowering people and transforming communities for a better future.
Vision
To champion the University of Calgary as a leader in continuing and lifelong learning.
Mandate
To expand access to lifelong learning.
To offer a wide range of seminars, courses, and programs for individuals and organizations seeking professional development, academic preparation, and personal enrichment.
To work across the University of Calgary to develop and deliver innovative continuing education programs for professionals, scholars, artists, and members of the community at large.
To partner with industry, educational institutions, governments, and non-profits to deliver mutually beneficial initiatives, programs, and services.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
Our Marketing certificate program brings the worlds of business and creativity together to help you gain important skills in communication, marketing, business development, and project management.Â
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
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