Marketing Training Initiatives In Your Organization

Creating awareness of a new initiative is one of the first steps to ensure its acceptance into an organization. The first step is to build and change management plan then sell it, or market it to key stakeholders, executives and persons who are advocates for the initiative.

This workshop helps you build that marketing plan from conceptual stage after a training needs assessment to the point where you are marketing your training idea to executives and key stakeholders.

Quite often we see too many training and development managers who are skilled in development but weak in selling the idea. This workshop will help you build a 360 degree strategic plan for buy-in, building awareness and encouraging adoption into the work culture.

How You Will Benefit - What You Will Learn?

• Applying creativity, and proven marketing techniques and strategies to build your own business plan, communications plan, focusing on points to discuss, noting possible objections that may be voiced
• Learn how to research and identify opportunities to gain advocacy for new training initiative
• Gain proven techniques to aid you in locating potential internal departments, manager who can benefit from the new initiative then how to gain their curiosity, buy-in, support and sustainmentfor new programs and services.
• Learn how to market, promote, and package the new training in alignment with your work culture
• Construct two plans of attack: business plan, marketing plan in preparation to gain awareness and buy-in of training plan.
• How to gain additional awareness and credibility for your training department.