Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customisable Media & Advertising Sales Training program today.
DurationThe media and advertising sales industry has some of the most significant challenges in the sales world today. Not only is the complexity of the sale spread out over channels, demographics and ROI measurements. But at times, those selling in this space have to approach issues through an intermediary (the ad agency that works on behalf of the buyer.) All this does is add another layer of complexity to an already busy process.
At SOCO Sales Training, we believe that media and advertising sales professionals need to adopt a consultative approach by developing skills through sales training customised for media and advertising sales professionals.
Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customisable Media & Advertising Sales Training program today.
Course Outline:
We’re often regarded as one of the best sales training and digital learning providers, but don’t just take our word for it. Many highly-regarded HR professionals think so too. Which is why we’ve been voted as one of the Best Sales Training Providers at the HR Vendors of the Year Awards – 6 years in a row.
In this exciting course, we’ll reveal how to write compelling texts that sell, build a marketing argument and sales letter, and ultimately how to bundle this unique skill with images to create Ads that will convert strangers into paying customers.
This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increases the chances of your ads being clicked on for profitable online transactions to take place.
The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy.
In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation.
The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell.
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