National Certificate Advertising

The purpose of this qualification is to ensure that qualified learners understand advertising agency processes and technical methods in general, and specialize in the processes systems, and technical methods that they are (to be) involved in by achieving specific competence.

These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/ radio production, and print production.

Module Outcomes

• Analyzing and sourcing information required for advertising decision-making.
• Presenting ideas and making recommendations regarding appropriateness and relevance of idea and recommendations
• Interpreting information for advertising assignments to determine resource requirements
• Evaluating advertising assignment progress.
• Evaluating advertising assignment outputs.
• Implementing and coordinating advertising assignment activities according to brief.