Negotiation Training

Negotiation is a critical moment for a salesperson, many efforts in pre-sales can be ruined in a few minutes by the impact on commercial conditions. This requires precise skills, analytical preparation, the ability to conduct meetings sometimes under pressure, and an assertive posture. Our commercial negotiation training allows you to reach these objectives.

Our sales negotiation training programs support you in your approach to maintain targets and rate increases with your B2B customers. We bring you a set of solutions to train you in commercial negotiation in blended learning, which helps you structure and prepare your negotiations with seasoned buyers and improve closing rates and margins.

• Proven methods: Halifax is one of Europe’s top 5 sales training companies
• Quality content: Halifax regularly publishes best-selling B2B sales negotiation training books for Dunod
• Teaching sequences that create change to adopt new business practices

• The objectives of our sales negotiation training

• Accelerate your B2B negotiation experience curve
• Know the resources of the best negotiators
• Identify the types of interlocutors: distributive and integrative tactics
• Structure and prepare your B2B negotiations
• Anchor the right behaviors to master the negotiation meeting

The advantages of the sales negotiation training

• This B2B training course deals lucidly with the subject of sales negotiation. Its primary objective is to help you better defend your terms.
• It also has the implicit objective of arming participants to dare to negotiate even in apparently unbalanced situations.
• The pedagogy of this training alternates in a very rhythmic way with contributions, error videos and model videos and transpositions.
• Thus the transposition into the context is facilitated by the visualization of concrete practices.

Why should I take this course in sales negotiation ?

• You are a commercial or business developer and you face purchasing organizations to negotiate.
• You want to take a step forward in mastering sales negotiation techniques.
• You want to improve your results in terms of rate increases, margins, cash flow and reduction of closing cycles.