Planning And Developing New Products

One of the major subjects which some product organizations tussle with is Product Planning. It period which includes a wide range of activities including business plan, product strategy, product map, portfolio design, opportunity proposals, project planning and measurement, and project evaluation.

Throughout this workshop course, you will gain knowledge needed to create, implement and supervise strategic product planning initiatives for your organization.

How You Will Benefit - What You Will Learn?

• Each participant will work in small teams to use tactical planning tools and techniques.
• Discover your position on the management Determining product mission, vision and core competencies
• How to recognize valid product opportunities
• How to create an efficient strategy for competitive benefit
• Develop a gap analysis between present and required organizational product benefit, features, market placement, and competitive advantages
• Implementing Action Plans to execute your product planning strategy
• Initiating metrics to supervise a product progress
• Originate tactical plans to support your organization improvement and growth opportunities
• Identify the strengths, weaknesses, opportunities and threats for evaluating your present position
• Recognize long lasting competitive benefits, features opportunities
• Create planning, supervision and management trigger points to ensure a positive outcome.
• An extensive in-class exercise will culminate the teachings into a practical real life exercise