Presenting And Negotiating For Success

The prospect has shown enough interest in you and your company to allow you the opportunity to present to a room full of decision makers and influences.

The primary purpose of your presentation is to show them that your product or service is superior to that of your competitor and will more effectively meet their needs. You must present your proposal in such a way that it will convince your audience that you, your company and your product are superior and are the right choice for them.

Negotiation should not be considered as a test, a power struggle or an opportunity for one to emerge as the victor.  Negotiation is ultimately an agreement to move forward.  Both parties have agreed to do business and it is imperative that you come to an agreement that is mutually rewarding for both parties allowing each to accomplish their revenue and profit goals.