Professional Certificate in Content Writing

After you have attended this content writing course, you shall be able to write content for websites, blog articles, search engine marketing (sem), and search engine optimised (seo) copy that shall help your content rank high on search engines to attract sales. 

Developed for beginners, this Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. 

This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective. It is all in the writing. We will teach you every tip and secret to excel in Content Marketing through writing. To rank high on Search Engines, it is only about Writing, not coding. This is a big secret that many are not aware of. Come join us and learn these great secrets and get in the sales that you desire.

All our courses are developed and taught by experienced Advertising Professionals who truly understand Marketing and Advertising, and not by lecturers who lack the hands-on knowledge and experience in executing Digital Marketing and Advertising campaigns. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content through Writing.

Better Search Engine Ranking Through Content Writing
In this One-Day Course, you will learn:

In-bound marketing lessons:

• Content Marketing (basics)
• Content Writing
• Practical Assignment
• Assessment Of Assignment

What You Will Learn In This Course:

• There are 4 modules in this course that will give participants a good grasp and understanding of Content Writing as follows:

Module 1: Content Marketing

• Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digitaL marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for in-bound marketing.

Module 2: Content Writing

• This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different to Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging and Website Content.

Module 3: Practical Assignment

• Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts.

Module 4: Assessment of Assignment

• Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improving. It is very effective and well-appreciated by many of our past participants.

Learning Outcomes

• At the end of this special One-Day Content Writing Course, participants would have acquired the required knowledge and skills to create any kind of content for online and offline marketing. You shall be able to write Search Engine Optimised content to promote products and services organically through Search Engines and other digital media. Every company shall need at least one to two staff who have this unique skills set that shall be passed down from trainers with more than 25 years of experience in writing and advertising.

Who Is This Course For

This exclusive course is developed by advertising agency professionals in consultation with The School Of Digital Advertising’s panel of practitioner-lecturers to provide learners the required know-how to successfully market and promote products and services through Social Media and Digital Marketing platforms. This course is perfect for:

• Companies & Corporates  
• Business Owners 
• E-Commerce Sellers 
• Entrepreneurs 
• Marketing Managers 
• Job-Seekers 
• School Leavers