School of Digital Advertising

We appreciate you taking the time today to visit us. Our goal is to provide the relevant and necessary skills to individuals and businesses for successful Digital Marketing communication.

35 Years of Experience

• The School Of Digital Advertising is founded on more than 35 years of Advertising, Copywriting, and Education experience. You will gain from a reservoir of knowledge practiced on various local and international brands.

Mission

• Created with a mission to help businesses and individuals learn and take advantage of digital advertising platforms for business success.

DIY Digital Marketing

• We believe that we can impart years of knowledge and experience in bite-size courses for anyone to be able to create and write effective Digital Marketing content for companies and businesses.

Skills For Life

• Digital Marketing and Writing skills are in great demand by companies everywhere. We are able to train company staff and individuals alike the right rules, strategies, and techniques for optimum results.

The School Of Digital Advertising was created to help business owners learn the skills required to develop professional Digital Marketing materials by themselves to save money

• The School Of Digital Advertising aims to teach people who have little to no background in Marketing, Advertising and Public Relations (PR) to become Marketing Communication experts themselves, drawn from more than twenty five years of traditional and digital Marketing & Advertising experience. Learning these skills can help save a company a lot of money on design and advertising agency fees in the long run as companies must post at least two social media posts each day to remain relevant. 
• We combine experience and knowledge drawn from both traditional and digital advertising and offer volumes of knowledge in tidy, easy-to-understand beginner-level courses to companies and individuals. Our practical courses allow participants to apply these skills as they learn for a better grasp of the subject.

The Power of Advertising Is Given To All – But Not The Knowledge

• Today everyone has the power to advertise their products and services at will through Social Media platforms affordably – but is everyone a capable copywriter and graphic designer to carry out such a task? The advertising folks spent many good years learning and honing marketing and advertising skills over many years; can a layman know the Rules of Advertising simply because a convenient and economical “media channel” (such as Facebook) is available to him? Holding a scalpel does not make a person a surgeon automatically. There is much to learn. 
• Social Media is merely a ‘medium’ to advertise, however, what we say and how we say what we wish to say, is “advertising” – and this we have to learn, otherwise the money spent on advertising campaigns may not yield much returns. We can help. Our courses are designed to provide business owners or their staff and individuals the knowledge and skills required to develop effective and professional digital marketing and advertising materials for better sales results and branding.

The Creative Process & Copywriting – Our Participants' Favourites

• Many of the participants who have attended our classes have commended the Creative Development Process and Copywriting sections of our courses. These are the normal activities as practiced by advertising agencies, and we are able to teach, guide and coach participants to develop creative marketing materials and copy for better advertising results. The creative process includes ideas generation which participants truly appreciate. We also teach you Copywriting which is an art form, it is not normal writing. 
• Copywriting does a specific job – to generate sales. There are some rules and guidelines in both advertising procedure and copywriting. Our courses are unique and exclusive to us because we are able to develop courses based on what is needed by businesses to achieve a marketing goal – only because we have traditional and digital marketing & advertising experience and knowledge. At an advertising agency, it usually takes two people to create an advertisement – a Copywriter and an Art Director. Our courses are designed to teach you to be able to do both, and to carry out the task of these two people – by yourself. Every company needs someone with this set of skills. Why not send some of your staff to be trained today?