Professional Certificate in Copywriting

This professional certificate in copywriting course is specially developed for people who have little to no experience in copywriting. Copywriting has been a skill practiced by a select few for centuries.

But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact. Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.

A Copywriter writes text or copy to do a specific job, that is, to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.

Exclusively for You

• The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.
• Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
• The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter and all other Digital Marketing platforms are only about words and text. Sales and Marketing Communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
• This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the specialist in writing in Malaysia.

In this course, participants will learn:

• Copywriting: Out-Bound Marketing Mastery

Advertising Principles

• Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.

Copywriting (In-depth)

• Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.

Advertisement/Social Media Post Design

• Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.

Practical Assignment

• Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.

Assessment of Assignment

• Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.

Worksheets Provided

• To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.

Learning Outcomes

• At the end of this special One-Day Copywriting Course, participants would have acquired the skills to write advertisements and social media posts like the professionals do at Advertising Agencies. Each participant shall leave the classroom with a professionally written and designed advertisement or social media post that is ready for publication.

Who Is This Course For

This exclusive course is developed by advertising agency professionals in consultation with The School Of Digital Advertising’s panel of practitioner-lecturers to provide learners the required know-how to successfully market and promote products and services through Social Media and Digital Marketing platforms. This course is perfect for: 

• Companies & Corporates 
• Business Owners 
• E-Commerce Sellers 
• Entrepreneurs 
• Marketing Managers 
• Job-Seekers 
• School Leavers