Develop your persuasive communications skills to influence public opinion and advance your career.
DurationDevelop your persuasive communications skills to influence public opinion and advance your career.
The Graduate Academic Certificate in Public Relations is specifically designed for professional journalists, public relations practitioners, educators, authors, writing instructors, editors and researchers currently working in the media, public relations, advertising or business arena with an interest in or responsibility for public relations.
Why Earn A Public Relations Certificate?
The Graduate Certificate in Public Relations is positioned to provide additional education for media practitioners wishing to increase their knowledge as they move into management positions.
Professionals in other fields (such as advertising, human resources and emergency management) who find themselves responsible for public relations will also benefit from obtaining the certificate.
The Mayborn Graduate Institute is offering five courses in the certificate program that entails periodic seminars, workshops and other gatherings for professionals designed to teach exceptional writing, editing and other skills needed in the ever-evolving world of nonfiction publishing.
Public Relations Certificate Highlights
We offer state-of-the-art technology and classroom labs with the latest software applications, including a Multimedia Reporting classroom, Visual Journalism Lab and Broadcast News Lab.
Students will be prepared with the latest academic and professional material, including an overview of the knowledge, skills and abilities required for contemporary practices of public relations.
Up to 15 hours will apply toward a master's degree for those who wish to pursue an advanced degree in journalism.The courses will be offered at the UNT campus in Denton, at the UNT campus in downtown Dallas and at various venues in the DFW Metroplex.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in print and digital journalism, broadcast journalism, advertising, public relations and photojournalism.
The University of North Texas has opened Frisco Landing, the first building on the UNT at Frisco campus. This state-of-the-art building was designed with a focus on student success.
And offers classrooms and study spaces to promote collaboration, transparency and open communication between the faculty and students.
As a branch campus of UNT, the accreditation status of UNT at Frisco is dependent on the continued accreditation of University of North Texas.
UNT is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, masters, and doctorate degrees. To learn more about the accreditation status of UNT, visit the UNT University Accreditation website.
Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image ...
This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class.
When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial.
A Certificate in Public Relations is a 15-credit program that gives working professionals the skills they need to help their organizations communicate and engage with important stakeholders, internal and external.
Through this program, students learn how to prepare, write, present and create publicity materials that can be distributed via media outlets.
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