Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach.

Examine the specific requirements for interacting successfully with various publics from consumers to media with regard to crisis, image building, and social responsibility.

Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

You'll Walk Away with

• A broad overview to the key competencies and technical skills that the public relations profession requires

• An understanding of how to design and implement effective public relations efforts

Ideal for

• Professionals who want to explore the core concepts of public relations

• Professionals with little to no knowledge of public relations