Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics from consumers to media with regard to crisis, image buil
DurationAnalyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach.
Examine the specific requirements for interacting successfully with various publics from consumers to media with regard to crisis, image building, and social responsibility.
Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.
You'll Walk Away with
A broad overview to the key competencies and technical skills that the public relations profession requires
An understanding of how to design and implement effective public relations efforts
Ideal for
Professionals who want to explore the core concepts of public relations
Professionals with little to no knowledge of public relations
The NYU School of Professional Studies (NYU SPS) is impacting and shaping the future of work and careers. The School is a professional education powerhouse that prepares future leaders with a range of undergraduate and graduate degree programs, as well as a variety of continuing education courses and certificates.
We proudly educate a diverse and global body of students, including those who want to advance in their current fields or change industries, finish a degree or tackle a new one, or want the flexibility of full-time or part-time options.
This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class.
When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial.
Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image ...
Develop your persuasive communications skills to influence public opinion and advance your career.
In the Public Relations program at Oglethorpe, you’ll develop all the skills you need to work as a PR and strategic communications professional.
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