Revenue and Yield Management for Tourism and Hospitality

by Southern Cross University Claim Listing

Introduces students to the principles and practices of Revenue Management in the Hospitality industry. Students focus on: fixed capacity, a segmentable market, perishable inventory, and varying but predictable demand, to analyse information and develop responses.

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Course Details

Introduces students to the principles and practices of Revenue Management in the Hospitality industry.

Students focus on: fixed capacity, a segmentable market, perishable inventory, and varying but predictable demand, to analyse information and develop responses. Students use the HOTS simulation to develop Revenue Management Skills.

 

Unit content

  • . Introduction to Revenue Management in Hospitality Industry
  • . Introduction to market segmentation in hospitality
  • . Understanding distribution in Revenue Management
  •  .Introduction to pricing
  • . Introduction to budgeting and forecasting
  • . Revenue Management and performance analysis

 

 

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit.

These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

  • Demonstrate knowledge of the principles and practices of Revenue and Yield Management.
  • Identify and critically analyse the key elements of revenue and yield management and how they impact both guest satisfaction and profitability
  • Demonstrate the capability to analyse revenue management data and make appropriate recommendations.
  • Demonstrate the knowledge and skills to reflect upon the challenges of implementing a revenue management culture.
  • Gold Coast Branch

    Military Rd, Gold Coast

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