Revenue Management

by The University of Queensland (UQ College) Claim Listing

Revenue management is both an art and science to ensure organisations offer the right products and services to the right customers at the best possible price. Effective revenue management balances the right levels of demand for that product or service with maximising yield, or return, to the organis

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The University of Queensland (UQ College) Logo

img Duration

One Semester

Course Details

Revenue management is both an art and science to ensure organisations offer the right products and services to the right customers at the best possible price.

Effective revenue management balances the right levels of demand for that product or service with maximising yield, or return, to the organisation.

It is critical to the service focused hospitality industry because there is a fixed capacity (e.g. number of rooms) yet significant fluctuations in demand.

This course introduces the principles and the practice of revenue management in the hotel and restaurant industry context to equip students with the managerial, strategic and analytical skills necessary to best utilise a revenue management approach.

 

General Course Information

UQ Students: Please access the profile from Learn.UQ or mySI-net to access all course contributor details held in this profile.

 

 Course Details

  • Course Code: HOSP2006
  • Course Title: Revenue Management
  • Coordinating Unit: School of Business
  • Semester: Semester 2, 2023
  • Mode: External
  • Level: Undergraduate
  • Location: External (administered at St Lucia)
  • Number of Units: 2
  • Pre-Requisites: 8 units of level 1 Tour courses
  • Brisbane Branch

    The University of Queensland The Sir Llew Edwards Building University Drive, Brisbane

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