Sales Fundamentals

This program is focused on setting in place principles for the development of robust negotiation skills. It provides small businesses with tools to promote effective negotiation and outlines techniques for turning face-to-face confrontation into side-by-side problem solving.

Keep your customers satisfied and create lasting relationships. The secret to making a successful sale is twofold: knowing what, why, how and when your audience wants to buy; and convincing your audience that the solution to their problem or need is you – your product or your service.

Whether you work exclusively in sales or not, professional sales training can benefit every professional. You could be an IT sales professional, lawyer, engineer, consultant or not have ‘sales’ in your title at all – but in one way or another, we all sell.

Sales is a lot like chess: even if you know the rules, and how to navigate the board, you need to play repeatedly to become skilled at it. And, although the more effort you put into sales, the better your results can be, there are always ways to improve.

Poor sales negotiating may be costing you as much as 50% of your net profit? Economic uncertainty has taught customers to push hard on price and terms, and even relatively receptive buyers use aggressive negotiation techniques.