Sales & Marketing

Sales and marketing alignment is about one shared goal: revenue that is delivered or over-delivered every quarter. As marketing converges with customer service and sales, marketing today is more about helping and less about hyping. Alignment in both functions ensure prospecting is effective, pipelines are filled, conversion and retention rates are high.

Though markets and channels continue to evolve, the fundamentals of acquiring and keeping customers remain at the core of all sales and marketing strategies. Even social selling expands on the age-old basics of getting to know your customers and meeting their needs.