Sales (Outsmart Your Competition)

by KZN Business Training Centre Claim Listing

Identifying competitors and what they are offering is a vital part of making your organisation’s products or services stand out in order to retain and attract customers. In today’s competitive business world, competitive advantage is the crux of your organisation. 

Price : Enquire Now

Contact the Institutes

Fill this form

Advertisement

KZN Business Training Centre Logo

img Duration

2 Days

Course Details

Identifying competitors and what they are offering is a vital part of making your organisation’s products or services stand out in order to retain and attract customers. In today’s competitive business world, competitive advantage is the crux of your organisation. 

This course will teach learners how to identify existing and potential competitors, collect information on their products and services, explain the nature of the competitive environment, and describe the positioning of products and the various stages of product life cycles.

 

What Will Be Covered:

  • Collecting, reviewing and maintaining information on competitors, and their products or services 
  • Understanding the nature and extent of the competitive environment in relation to organisational threats 
  • Identifying and documenting strengths and weaknesses of competitors and recognising organisational tactics to match competitive strategies 
  • Roles and responsibilities of team members relating to relative defensive activities 
  • Understanding product positioning – target market analysis, marketing strategies, new product development, customer perceptions, and customer preferences 
  • Understanding the stages of the product life cycle  
  • Identifying Competitors at the Product-Market Level 
  • Using Purchase Behaviour to Identify Competitors 
  • Identifying Potential Competitors 
  • The Competitor’s Marketplace Strategy 
  • The Competitor’s Source(s) of Competitive Advantage 
    • Assessing and Interpreting Competitive Signals and Actions
    • What to Include in Competitive Marketing Analysis 
    • How to do a Competitive Analysis 
    • Methods and techniques for maintaining a competitive environment 
    • How to gain a competitive advantage
  • Positioning Options
    • Identify and explain phases of product life cycles for each stage
    • Evaluate product life cycle stages and describe implications for new product development or modification of existing products
    • Identify and describe implications for marketing programs related to product life cycles for each stage Identify new marketing opportunities for each stage  
  • Durban Branch

    23 Jan Hofmeyr Rd, Berea West, Westville, Durban

Check out more Sales courses in South Africa

School of Consulting Engineering Logo

Negotiation Skills

his course is designed for delegates to take away a powerful and practical framework that is easily applied across all high-level negotiations.

by School of Consulting Engineering [Claim Listing ]
PMD Africa Logo

Negotiation Skills for Project Managers

Negotiation is an invaluable skill for any project manager. Not only do they negotiate agreements with vendors and contractors, but they must effectively negotiate with stakeholders, customers and team members throughout the life of the project.

by PMD Africa
GIBS Business School Logo

Sell More

Yes. It’s sales culture: the understanding of, attitude towards, and way of selling that infuses your organisation. But sales culture isn’t only about you, your team and your company. It begins and ends with a relentless focus on the customer – and this programme teaches everything you need t...

by GIBS Business School [Claim Listing ]
Intelligent Africa Logo

New Venture Creation (SMME)

The purpose of this qualification is to capitalise on opportunities to start and grow sustainable businesses that form part of the mainstream economy, enabling the learners to tender for business opportunities within both the public and private sectors.

by Intelligent Africa
USB Executive Development Logo

Negotiation Skills: Principles And Practices

This course focuses on teaching you the business negotiation skills necessary for win-win solutions. It is mindful that aggressive negotiation tactics aren’t necessary. It thus doesn’t focus on hard negotiation, with one objective – getting what you want.

by USB Executive Development [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy