Salon Management Courses

Lia Schorr may be known as an international skincare expert, but she takes the most honor in the experiences and tribulations she endured throughout the years that allowed her to make it to this prestige platform.

Born in the former Soviet Union, Tashkent, to parents who survived the prosecution of World War II, and as a teen, she grew up on a kibbutz in the desert for seven years and then joined as a soldier in the Israeli Army.

Lia learned at a young age the importance of strength, hard-work, and determination. “After fleeing our home in Poland, due to Nazi invasion, and finally settling in Israel, we had nothing” Lia said.

Who knew that all of these difficult childhood experiences would provide her with the skills needed to create a successful 40+ year business and ever-lasting legacy.

“When I reflect back on where my inspiration to pursue skin care came from, I began to realize it was totally by accident. As a young girl with little self-confidence, I began experimenting with skin care and I was instantly hooked,” Lia shares.

Lia instantly realized skin care was her passion and began to understand that skin care opens doors into the many worlds of nutrition, health, beauty, medical, and psychology, to name a few.

Lia was determined to not only be a part of this industry but to really make a positive dent in the transformation of the skin care world forever.