Search Engine Optimisation Marketing

by Swinburne University of Technology Sarawak Claim Listing

This programme is designed to equip you with the latest knowledge and skillsets in search engine optimisation (seo) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experien

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img Duration

2 Days

Course Details

This programme is designed to equip you with the latest knowledge and skillsets in search engine optimisation (seo) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience.

Click Academy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

This programme (HRDF SBL-KHAS Scheme claimable) is designed to equip you with the latest knowledge and skillsets in Search Engine Optimisation (SEO) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience. 

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool and identify quick-win opportunities
  • Understand new SEO innovations and changing search engine trends

Course content
You will be required to attend all 2 days of the programme, which focus on specific skillsets related to SEO marketing. 

The topics covered during the programme include:

  • Introduction to Search Engine Optimisation Marketing
  • Setting the Stage
  • Planning and Strategy
  • Keyword Analysis
  • Competitor Analysis
  • On-Page Optimisation
  • Off-Page Optimisation
  • Measurement
  • Other SEO Factors
  • Kuching Branch

    Jalan Simpang Tiga, Kuching

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