The Search Engine Optimisation Masterclass will train learners to delve deep into Search Engine Optimization by distinguishing Search engine optimisation strategies & techniques, constructing keywords research and structure of websites, formulating content creation and social media for SEO
DurationCourse Objectives
The learner will be able to distinguish Search engine optimisation strategies & techniques.
The learner will be able to construct keywords research and structure of websites.
The learner will be able to formulate content creation and social media for SEO.
The Learner will be able to design internet marketing strategies for website. 5. The learner will be able to measure web analytics metrics and reports on SEO results.
The learner will be able to evaluate search performance to improve rankings.
Course Content
The Search Engine Optimisation Masterclass will train learners to delve deep into Search Engine Optimization by distinguishing Search engine optimisation strategies & techniques, constructing keywords research and structure of websites, formulating content creation and social media for SEO, designing internet marketing strategies for website, measuring web analytics metrics and reports on SEO results and evaluating search performance to improve rankings. The target learners for Search Engine Optimisation Masterclass are Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create and perform effective Search Engine Optimization for websites.
GEX Academy’s events are both diverse and immersive, a space where years of profound expertise is imparted to our participants through dedicated mentorship and leadership, creating a community of active invest-preneurs equipped to grow wealth and impact lives.
This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.
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