Search Engine Optimisation (SEO) Training

Course Description
Funding available for this course

Discover the crucial strategies, tools and techniques that will help you improve your results on your website’s search rankings across a range of search engines and get the most from your campaigns.

Course Objective

Upon completion of the course, participants will have the knowledge to:

• Understanding of search engines

• Conduct effective keyword research

• Understand on-page optimization techniques.

• Link building

• Measuring and tracking success

Target Audience

This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.

Delivery Method

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Course Content

Introduction to SEO

• What is SEO

• How SEO Operate

• Advantages of Search Engine Optimization:

Keyword research and analysis

• How to find the right target keywords

• Keyword Domination

• Formulating a keyword strategy for any business

• How to Judge the Value of a Keyword

• Keyword Abuse

On-Page Optimization

• What is On Page SEO

• Title Tags

• Meta Tags

• URL Structures

• Duplicated Content

Off-Page Optimization

• What is Off Page SEO

• Types of links

• Link Building

Measure and Tracking SEO

• Google Analytics

• Analytics Reports

• Avoiding Google Penalty