Discover the crucial strategies, tools and techniques that will help you improve your results on your website’s search rankings across a range of search engines and get the most from your campaigns.
DurationCourse Description
Funding available for this course
Discover the crucial strategies, tools and techniques that will help you improve your results on your website’s search rankings across a range of search engines and get the most from your campaigns.
Course Objective
Upon completion of the course, participants will have the knowledge to:
Understanding of search engines
Conduct effective keyword research
Understand on-page optimization techniques.
Link building
Measuring and tracking success
Target Audience
This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.
Delivery Method
Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.
Course Content
Introduction to SEO
What is SEO
How SEO Operate
Advantages of Search Engine Optimization:
Keyword research and analysis
How to find the right target keywords
Keyword Domination
Formulating a keyword strategy for any business
How to Judge the Value of a Keyword
Keyword Abuse
On-Page Optimization
What is On Page SEO
Title Tags
Meta Tags
URL Structures
Duplicated Content
Off-Page Optimization
What is Off Page SEO
Types of links
Link Building
Measure and Tracking SEO
Google Analytics
Analytics Reports
Avoiding Google Penalty
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