This course will enable you to make your website more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.
DurationCurriculum:
Understanding the SEO Process
Introducing Search Engine Optimization
Consider SEO Techniques
Discover Search Engine Optimization
Understanding How People Use Search
Using Different Types of Searches
Understanding the Search Page Layout
Explore Different Search Engines
Set Up a Default Search Engine
Building an SEO Friendly Website
Plan for an Optimized Website
Create a Website Sitemap
Create a Robotstxt File
Using the Nofollow Attribute
Build an htaccess File
Protect Website Images with htaccess
Redirect Non-WWW Traffic to WWW
Work with 301 Redirects
Scan Errors with W3C Markup Validation
Mastering Keywords
Understanding Keywords
Analyze Keywords with SEMrush
Analyze Bing Search with SEMrush
Analyze Keywords with Keyword Discovery
Compare Keywords with Yahoo Clues
Work with the YouTube Keyword Tool
Analyze Your Website with Web SEO Analytics
Building On-Page SEO
Build an HTML Document
Add a Page Title Meta Tag
Add a Page Description Meta Tag
Add a Page Keyword Meta Tag
Add Author and Copyright Meta Tags
Save an HTML Document
Optimize Image Filenames and Alt Attributes
Optimize Your Website Content
Building Off-Page SEO
Find the Domain History
Review Website Backlinks
Gather Website Information
Compare Traffic for Websites
Check a Link Partner’s Page Rank
Submit Your Website to a Link Directory
Submit to the Article Directories
Get Paid Backlinks
Write Guest Posts
Submit Press Releases
Submit Your Site to Link Exchange
Request a Link Exchange
Working with Content
Build Optimized Content
Check Duplicated Content
Compare Website Content
Check Content Grammar and Spelling
Check Keyword Density
Create a RSS Feed with FeedBurner
Create a Feed Subscription Form
Work with Professional Writing Services
Using Search Engine Webmaster Tools
Add a Website to a Google Webmaster Account
Verify Your Website for Google Webmaster Tools
Submit a Sitemap to Google Webmaster Tools
Configure Google Webmaster Tools Settings
Check for Google Crawling Errors
Preview Your Website as Googlebots
Submit a Website to the Bing Webmaster
Use the Bing SEO Analyzer
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Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.
This is an invigorating career of strategy and innovation bringing both creativity and technology to the fore front of decision making. Whilst this programme covers marketing and advertising principals and concepts it has a special focus on digital marketing mediums and social media.
This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
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