SEO Training Masterclass

Our SEO training Masterclass is run by senior leaders and strategists from multi-award winning SEO agency, Red Cow Media. This particular course consists of a full day of seminar and workshop-style training in small groups, and aims to teach you the foundations of search engine optimisation principles. By the end of the session you will have gained an understanding of essential SEO elements including keyword research, competitor analysis and on-page and off-page SEO best practices, as well as how to measure the impact of SEO work at a high level.

Who is this course suitable for?
Experience in or knowledge of SEO is not necessary for this course, as it is aimed primarily at beginners.

This course is most useful if you are:

• A small business or sole trader looking to gain traction for your website in Google
• A marketing professional looking to expand their skill set, or gain an understanding of SEO in order to effectively manage agency relationships
• Looking for a potential change in career into search marketing/SEO
• Coming to the end of your studies and looking to go into search marketing as a career

What’s included?
The following itinerary for the day long course outlines the aspects of SEO that will be learned, and in what order. Materials will also be provided on the day for you to take with you.

Introduction to SEO

• Search engines and how they work
• What actually is SEO and why is it needed?
• What search engines are looking for
• The business impact of SEO

Getting Started

• Competitor analysis
• Keyword research techniques
• Website review
• Effective content
• Link strategy

On Page Optimisation

• Is your website optimised? What to look for
• Website composition – a look at content management systems
• Titles, meta data and headings
• URL structure
• Load speed
• Content
• Sitemaps, robots and usability

Mobile optimisation

• ‘Mobilegeddon’
• The differences between mobile & desktop rankings
• Speed
• Limitations
• Text size and readability
• Social signals

Off Page Optimisation

• Link building & Google guidelines
• Introduction to link building techniques
• Judging link quality
• Link removal
• Citations and local listings (inc Google My Business)

Analysing Performance

• Metrics – what to look for when measuring SEO
• Google Analytics – sections relevant to SEO
• Google Search Console uses
• Other methods of measurement

Useful materials will be provided for you to take away

What Are The Main SEO Training Topics For This Course?
As part of our SEO masterclass training course, you’ll learn the foundations of the search engine optimisation principles. During the course, you’ll undergo SEO training in the following areas:

• On-page optimisation
• Mobile optimisation
• Performance analysis

As well as these areas, during your masterclass SEO training course, we’ll also introduce you to the introductory processes and steps of SEO, such as how search engines work and why SEO is needed, as well as tips for carrying out competitor analysis, learning about keyword research techniques and how to create effective content for your website.

With our SEO training course in Manchester, we want you to feel confident and prepared to implement techniques learnt during our SEO masterclass, which is why we take you through learning the introductory steps, as well as expanding on some of the larger, more intricate areas of SEO.

What Are The Benefits of SEO Training Courses?

• One of the biggest benefits of taking an SEO training course is learning and expanding on your knowledge of SEO. SEO is an ever-growing and changing field and, if you are a business owner, work in-house at a company or simply want to expand your digital marketing knowledge, then undertaking our SEO training courses can give you the tools you need to take your skillset to the next level.
• A further benefit of our SEO training courses is that the skills you learn can be built upon. Whether you want to expand into a specific area of SEO, such as local SEO or technical SEO, or simply want to explore the different areas of digital marketing, such as PPC or paid social media advertising, with the fundamentals of our SEO masterclass course, you’ve got the basic principles to further enhance your knowledge.
• At Red Cow Academy, we want to equip you with the skills and confidence to take the knowledge from our SEO training courses and implement this yourself. Our SEO masterclass course is carried out in small workshop-style groups at our city-centre training suite so that you can ask questions or get further information from our course leaders without feeling rushed. We also provide you with 2 weeks of follow-up support so that you can get in touch with us should you need any advice or have any questions following your SEO Masterclass course.

Will This SEO Training Course Improve My SEO Knowledge?

• One of the best things about our SEO training courses is that prior experience or knowledge of SEO isn’t necessary for our masterclass course. Our SEO Masterclass training course is tailored towards beginners, so if you don’t have any experience, then that’s ok!
• We start with an introduction to SEO and, as the course progresses, we’ll take an in-depth look at other areas of SEO that you can use on a day to day basis, all whilst learning about SEO and the impacts this can have on the success of a website and business.
• From taking our SEO masterclass course, you can further expand on your SEO knowledge through another of our SEO training courses, or use your SEO masterclass course material to carry out your own research. If you’re looking to improve your SEO knowledge, then you’re in the right place!

What Does The SEO Masterclass Focus On?

• Our SEO masterclass training course focuses on the basics of SEO and is targeted toward beginners who are looking to expand their knowledge of SEO and digital marketing. From our SEO masterclass course, we give course participants the knowledge needed to implement basic SEO strategies and the confidence to go on and expand their knowledge with further learning.
• We start our SEO masterclass by taking a look at the core principles of SEO and an overall introduction to SEO as a whole. Then, we look at how to carry out some initial SEO tasks, such as competitor analysis and website reviews. Next, we delve into some of the main SEO features, such as on-page optimisation, mobile optimisation and performance analysis. With this collection of topics, participants will be able to carry out basic SEO optimisations on their websites on completion of the course, or use this information as a starting point for learning more about digital marketing and expanding on their skillset.

Do You Offer Further Advanced SEO Training?

• On completion of our SEO masterclass course, you can take part in further training with our range of SEO training courses. If you’re interested in a specific area of SEO, such as Local SEO, or are looking to learn more about industry specific SEO, then we offer further SEO courses on these areas.
• We also offer one to one training SEO courses with our course leaders for further advanced SEO training, which we would recommend if you are looking to expand your SEO knowledge for a specific industry or are wanting to pursue a career in digital marketing. We’re always expanding on our courses for SEO training in Manchester, so if there’s an area that you would be interested in learning more about, please contact us for more information and pricing.
• We start with an introduction to SEO and, as the course progresses, we’ll take an in-depth look at other areas of SEO that you can use on a day to day basis, all whilst learning about SEO and the impacts this can have on the success of a website and business.
• From taking our SEO masterclass course, you can further expand on your SEO knowledge through another of our SEO training courses, or use your SEO masterclass course material to carry out your own research. If you’re looking to improve your SEO knowledge, then you’re in the right place!

Do You Receive SEO Training Certification On Completion Of This Course?

• When you finish our SEO masterclass course, you’ll receive a certificate of completion that you can use to add to your CV or portfolio. Our SEO training certification can help support your portfolio if you’re looking to secure a job in the digital marketing industry and helps to broaden your skillset.

Do I Need SEO Experience For The Masterclass Course?

• No, you don’t need any prior SEO experience for our SEO Masterclass course. This course is run by senior leaders and strategists from our award-winning agency Red Cow Media and they have developed this course for beginners, meaning that we take you through the fundamentals and basics of SEO before we get started on the rest of the course content.