This course is the ideal for business, marketing and brand professionals in management levels, who have a commercial interest in being more relevant in their go-to-market strategies and driving business results through relevant customer engagement.
DurationThis course is the ideal for business, marketing and brand professionals in management levels, who have a commercial interest in being more relevant in their go-to-market strategies and driving business results through relevant customer engagement.
Why our delegates recommend this course:
What delegates can expect:
Delegates can expect to come away with an understanding of how marketing has evolved in recent times to reach always-on connected customers. Attendees will learn about marketing in a digital world, enabled by technology and AI.
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business.
Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.
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