Social Media Marketing Strategies

by Acctrain Academy Claim Listing

This course covers the mechanics of sales-driven and engagement-centric social media marketing on LinkedIn, Facebook, Instagram and the likes based on behavioral targeting

S$940

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img Duration

24 Hours

Course Details

Overview:

This course covers the mechanics of sales-driven and engagement-centric social media marketing on LinkedIn, Facebook, Instagram and the likes based on behavioral targeting, content generation, risk considerations and emerging technologies shaping online communications and mobile culture.


Course Highlights:

  • Understand key elements and the effectiveness of an organisational social media plan

  • Develop measurable plans for social media marketing campaigns aligning to organisational performance metrics, sales targets and funneling optimisation

  • Determine the feasibility of social media platforms and tools factoring in privacy legislation, copyright, Intellectual Property (IP) and confidentiality considerations

  • Monitor and assess the impact of customer behaviour and their social media use on the outcomes of campaigns as well as on the effectiveness of corrective measures

  • Leverage on the role of an advocate community to increase brand value, strengthen engagement and improve social media marketing performance


Who Should Attend:

  • Business Leaders, Marketing Directors, Social Media Managers, Entrepreneurs and anyone with social media experience who wants to level up their skills and strategies.

  • Central Branch

    91 Bencoolen Street #06-09, Sunshine Plaza, Central

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