This course covers the mechanics of sales-driven and engagement-centric social media marketing on LinkedIn, Facebook, Instagram and the likes based on behavioral targeting
Overview:
This course covers the mechanics of sales-driven and engagement-centric social media marketing on LinkedIn, Facebook, Instagram and the likes based on behavioral targeting, content generation, risk considerations and emerging technologies shaping online communications and mobile culture.
Course Highlights:
Understand key elements and the effectiveness of an organisational social media plan
Develop measurable plans for social media marketing campaigns aligning to organisational performance metrics, sales targets and funneling optimisation
Determine the feasibility of social media platforms and tools factoring in privacy legislation, copyright, Intellectual Property (IP) and confidentiality considerations
Monitor and assess the impact of customer behaviour and their social media use on the outcomes of campaigns as well as on the effectiveness of corrective measures
Leverage on the role of an advocate community to increase brand value, strengthen engagement and improve social media marketing performance
Who Should Attend:
Business Leaders, Marketing Directors, Social Media Managers, Entrepreneurs and anyone with social media experience who wants to level up their skills and strategies.
Acctrain Academy is a WSQ Approved Training Organisation (ATO) accredited by SkillsFuture Singapore.
We offer certification programs, practical accounting and business skills training programs equipping trainees with relevant skills and knowledge to become successful individuals and help them grow in their career or excel in their business.
We are an Approved LCCI Training Centre providing quality well-structured preparatory training courses to attain the globally recognized LCCI International Qualifications that are awarded by LCCIIQ.
At Acctrain Academy, we impart our students with knowledge and work life skill through simulation of real world situations. We understand that employers want both internationally recognized certification and the ability to perform on the job with minimal supervision.
Reducing the effect of the learning curve, our practical accounting and business training programs strive to equip students with the practical knowledge of daily accounting and business operations through extensive and relevant hands-on practices.
We are aligned with the government’s recent efforts to enhance the workforce with improved productivity and quality, the students at AccTrain Academy will be well placed to receive quality delivery of academic courses to enhance and improve their employability.
Mission
To provide quality delivery of academic courses and training practicum that improves the productivity, quality and employability of the local workforce.
Vision
To be the leading training provider for aspiring accountants and PMETS in the Singapore.
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