Social Media Marketing (Strategy)

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful business, and understand the importance of social listening, influencers, and communities.

You Will Learn To:

• Understand your social media landscape
• Build a long and short term social media plan that aligns to business objectives
• Understand the importance of social listening, influencers and communities
• Understand social media metrics and build your social media KPIs

Content:

• An introduction to social media and engagement
  • Understand social media marketing
  • Understand the impact of current social media trends
  • Learn the importance of integrated planning
• Developing a social media strategy
  • Understand the elements of a social media strategy
  • Learn how to plan for different types of social media campaigns
• Setting objectives and KPIs
  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for budgeting and measurement
• Social listening and monitoring
  • Learn about social listening and why it is useful
  • Understand how to use the listening framework
  • Learn how to build a social media persona
• Identifying influencers
  • An introduction to social media influencer marketing
  • Learn how to select influencers
  • Learn how to work with influencers