Social Media Strategy

Strategy is important because resources to achieve goals are usually limited, and we want to make the best use of them. Strategy involves setting goals and priorities, working out what needs to be done, and using your resources effectively to achieve those goals.

Your social media strategy is the foundation for your social media plan. It will help you build a strong, focused and active presence online. Knowing who your audience is and the best platforms to engage with them will enable you to provide meaningful content that meets your audience needs.

Your strategy will help you to make informed decisions, adapt and stay relevant in the dynamic and fast changing world of social media.

Learning Outcomes

Upon completion of this course, you will be able to:

• Understand audience/ buyer stages and their impact on strategy and content

• Put your social media strategy in the context of your organisation or personal brand

• Conduct a social media audit on your existing presence

• Assess consistency, performance, SEO, brand, and competitors

• Write objectives and KPIs that drive and measure performance

• Develop audience personas and choose the correct channel to target with relevant content

• Choose the right platform to suit your organisation or personal brand.

• Understand content categories, purpose, and formats

• Collaborate with your audience and influencers for greater engagement

• Plan in detail for budget, resourcing, and management

• Analyse data metrics to gain insights and continuously improve