Storytelling For Sales

To be an exceptional salesperson in today’s marketplace requires more than a solid understanding of product knowledge and data; you also need the ability to wrap the data in relevant stories in order to bring more genuine emotion, trust, and connection into the process.

The Storytelling For Sales training workshop is designed to equip your team members in how to use storytelling as a communication tool in each key part of the sales process:

• In their face to face and telephone conversations.
• In their pitch & presentations.
• In their follow-up activities.
• In their new client communications.
• In sourcing referrals and introductions from satisfied clients.

The customised workshop will also explore how participants can use the classic storytelling framework, ‘the hero’s journey’, to frame the entire sales process and learn methods on how to identify with their prospects and clients with more authenticity, develop their emotional intelligence to create greater empathy and genuine connections.